I HAVE SEEN THE FUTURE….and it is full of blue cheese, bacon jam and BeBop Biscotti, new-age hummus and seaweed snacks, herb-flavored water, teas that promise emotional well-being, and a veritable tsunami of coffee (flavored, socially conscious, pedigreed and preciously packaged), ancient grains, gluten-free you-name-it, deep-dish pizza for dogs, chocolate truffles and the stinky ones too, one heckuva lot of flavored popcorn, and cheese, cheese and more cheese.
Those were some of the highlights of last week’s Fancy Food Show, the 3-day smorgasbord of gourmet food and beverage that’s held every January at the Moscone Center in San Francisco. Staged by the National Association for the Specialty Food Trade and open only to the trade, this year’s show featured more than 80,000 gourmet food items (from more than 30 countries), all hoping to be discovered by retail store buyers and catapulted to fame as the hot nosh of 2011.
Here's a sample of the most interesting, delicious, trend-setting, tasteless, or just plain outrageous food and drink I discovered.
SAY CHEESE
Cheese has always been a major player at the Fancy Food Show, but this year there was more than ever. From Spain, an almost-liquid treasure (above) called Caprichos de la Pastora (see tomorrow’s post for a full description); from Montana, Mountina “Alpine” cheese with pleasing nutty flavor and smooth texture; from Italy, the voluptuous cow’s and sheep’s milk cheeses of Luigi Guffanti; from Rouzaire, a lovely Brie imbued with Grand Marnier that is sometimes available at Costco. Blue cheese was especially rampant, with hundreds of savory wheels including five from the family-run Willapa Hills farmstead operation in southwest Washington state; Crater Lake, Caveman and the new earthy, slightly funky, slightly sweet Flora Nelle from Rogue Creamery; Blue del Moncenisio; and Cashel Blue. There were also do-it-yourself kits for tasting (Artisanal Premium Cheese Co.) and mozzarella making (Roaring Brook Dairy.)
CHOCOLATE
Show-goers (including manufactureres, importers, brokers and retail shop owners) couldn’t walk ten steps without bumping into a chocolate purveyor. There were fat truffles filled with envelope-pushing ganache flavors, slim bars, tiny pebbles, milk chocolate tool kits and bittersweet roulette wheels. There was chocolate dusted with coarse finishing salt or mated with caramel and toffee. There was chocolate with a schtick, such as Fearless chocolate which claims to be unroasted in order to preserve “natural nutrients, marvelous minerals and abundance antioxidants.”
The new truffle line from Fairytale Brownies, one of my favorite on-line purveyors of goodness, come in three flavors -- pecan, espresso nib and toffee crunch – and feature intense flavor, fabulous crunch and a cloak of 60% Caillebaut chocolate. My only gripe is that each truffle is really too big for one person at one time. Knipschildt, a boutique that touts its fresh cream, butter and fruit and wins prizes for its packaging, had a winner with its Caramel Sea Salt Truffle Box which features four types of salt.
There was a veritable TEA party going on at the Moscone Center, and not a politician in sight -- black tea, herbal tea, white tea, green tea and even “extremely green tea,” as the Tamayokucha tea from Two Leaves and A Bud is known. We’re talking artsy-fartsy tea brewing systems; Steaz, a blend of tea and sparkling water that has an unpleasant aftertaste; tea in cookies, cakes and chocolate truffles; tea for folks who want to relax, and tea for folks who want to get up and go, and Teamotions for folks who’d like such herbs as neem (“for clarity”) and ashwagandha (“for joy”) and schizandra berry (“for hope”) in their afternoon brew. Then there’s tea seed oil. Make that wild tea seed oil. It was all news to me. And after hearing a few facts (it does have a very high, 485 degrees, smoking point) and tasting the stuff, I don’t see much reason to learn any more about it.
OLIVE OIL still occupies an important place on the shelf in today’s kitchens and there were hundreds at last week’s show. I was intrigued by the new three-liter box of Italian extra virgin olive oil from Lucini, one of my favorite sources for EVOO and pasta sauces. The box features an airtight seal and is guaranteed fresh for 12 months after opening. It costs $50 for the regular EVOO; $60 for the organic. Plus, it’s easier, neater and creates less trash. Though there’s plenty of olive oil coming from Spain, Tunisia, Greece and other countries, in my opinion the best still comes from Italy. Some of my other favorites are "Crudo" from Puglia, Regaleali and Tenuta di Capezzana; most available at Market Hall Foods and Olio2Go.
HONEY
The world's bees have been keeping busy. Puremiel organic raw honey is harvested from bees in southerm Spain's Grazalema and Alcornocales natural parks by fifth-generation beekeepers. The packaging is especially attractive; the honeys are delicious. Ditto the Abella honeys from Galicia in northwestern Spain. I also liked Breitsamer Tangy Forest Honey from Germany.
CONVENIENCE FOODS, such as international simmer sauces in jars and tubes, and GoGo Squeeze, a100% fruit squeezable apple sauce, grow increasingly sophisticated. And there’s increasing evidence that people want to eat healthier…..or at least say they want to. I found seaweed snacks called SeaSnax; chocolate bars with resveratrol, the chemical found in red wine (supposedly one bar has the resveratrol of more than 50 glasses of red wine); alternative chips such as Flamous Falafel Chips, Beanitos Bean & Chipotle chips, and Turbana Plantain Chips (all of them delicious); Twice-Baked Potato Stix with Salt and Cracked Pepper; and lots of Blue Agave syrup as a substitute for sugar.
As always, LUXURY FOODS made quite a splash. Among them: jars of fragrant Italian black truffles from Savini Tartufi (these and a small tube of truffle paste will be available in coming weeks) and the fragile, flaky wisps of edible gold from Giusto Manetti that can garnish a dark chocolate mousse, risotto or even sushi; float in an Aperol Prosecco cocktail; or dress the rim of a Champagne glass with élan. Buy on-line at Market Hall Foods.
ALL THINGS ITALIAN
Our love affair with the sunny cuisine of Italy continues and there were scores of manufacturers and importers at the show ready to stoke the fire. I loved the heavenly Blood Orange Marmalade, from Marchesi di San Guiliano, that can be schmeared on breakfast toast, grilled chicken and swordfish alike, or folded into sauteed shredded Brussels sprouts or fluffy couscous. A jar costs about $13 and is available on-line at Market Hall Foods.
I also loved the lovely, coarsely ground polenta with a rosy-hued husk from Italy’s Trentino region that’s called Farina della Valsugana. It’s a winter-night wonder when cooked with a bit of butter, taleggio cheese and fresh sage folded in. (Not in markets yet.) Want to recreate the farro dishes that are all the rage in restaurants these days? Manicaretti is your go-to source for Rustichella d”Abruzzo Farro. Considered the “father of modern wheat,” farro is a hearty grain with a pleasant nutty flavor. You can buy it in ground form and use it as you would polenta, or buy it made into pasta shapes such as orzo and bucatini, or as a whole grain for a trendy “risotto.”
As at every Fancy Food Show, there were a few duds. Chocolate-dipped Jelly Belly Jelly Beans seems to me to be an idea whose time never needed to come. Isn’t there enough already going on, flavor-wise, in a Chili Mango, Mixed Berry Smoothie or Strawberry Daiquiri jelly bean? Flavored cheese from Sartori Reserve? C’mon, guys. Raspberry-flavored cheese? Merlot? Chardonnay? Espresso?? How about a little respect for the poor cows trying their best to make cheese taste like cheese.
And Oregon White Truffle Oil. Let’s face it. We can’t all look like Brangelina. We can’t all play the piano like Lang Lang. And we can’t all harvest fabulous black and white truffles in our forests. So, get over it, America. Admit that there are SOME things that the French and Italians do better. The Oregon White Truffle oil I tasted, -- "the first all-natural truffle oil ever produced in the United States" -- had an odd, not-all-that-pleasant flavor.
Lastly, there’s a category I call “novelties” for lack of a better word.
Haggis potato chips, anyone? Didn’t think so. One of the six flavors offered by Scottish company Mackies (another flavor is Aberdeen Angus Beef), the Haggis & Cracked Black Pepper chips come with an asterisk of sorts. According to press releases – “Unlike other flavors in the line which contain the actual ingredients that are in their name, the haggis flavor has been replicated with spices, explains Kristen Mackie, creator of the crisps.” Dang, I was looking forward to a potato chip imbued with sheep’s hearts, livers and lungs.
And, lastly, is it just me that finds nothing cute or appetizing about hot sauces called Blair’s Death Sauces and Snacks? The company (which admittedly has a very cool Website) introduced new packaging at the show. Its three hottest sauces -- Sudden Death, Mega Death and Ultra Death – now come in coffins.
Check back tomorrow for my list of the TEN BEST foods I found at this year's show.
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